A big portion of my heart and soul is in gardening and natural remedies. I deeply admire Michelle and her tenacity in transforming her passion into a thriving income for her family, all while empowering and educating others towards better health. I was truly excited to have the opportunity to capture a personal branding session for Michelle and Tamarac Garden Family Farm, where every product begins in the wild and ends in your hands – intentionally and lovingly made.

Our process began with Michelle diving deep into her "WHY," her passion, and her visions through my Exclusive Brand Vision Worksheet.

Through this worksheet we work to narrow down:

Who are you at your core?
What do you love to do
What experience do you provide?
What do you love about your business?
What’s your mission?
Who is your ideal client? And what are their pain points?
What differentiates you from others in your industry?

Together, we crafted a personalized plan to create a visual brand that resonates authentically with her ideal clients – capturing that "oooh, I want to work with them!" vibe that instantly draws people in.

Next, we meticulously created a detailed shoot plan, outlining every outfit, shot, desired vibe, product placement, and location to capture the magic of her brand.

We work together to answer questions like:

What kinds of images most appeal to you?
Are you looking for headshots, lifestyle images, images that capture your workspace or creative process, images that showcase your trade or products?
What feel do you want your photos to have? Fun? Quirky? Professional? Serious? Inviting? Earthy?
And we discuss any image requirements you may have - for example - do you need a website banner or homepage header?

On the big day, all our research and shared visions came to life! Michelle's belief in nature’s wisdom – her trust in plants and preference for wildcrafted remedies – guided our session. We began outdoors, respectfully gathering nature's medicine, before moving into her charming herb shed to capture the enchantment of her handcrafted creations. Michelle's vibrant personality shone through, and our goal to capture her unique and often humorous spirit resulted in so much genuine laughter.

I focused on capturing the artistry of her hands at work, the rich textures of her ingredients and herbs, and the beauty of her indoor and outdoor spaces. We even included a model/customer to create relatable content for her website and marketing materials, showcasing the tangible connection she has with her community.

Ready to cultivate a visual brand that authentically tells your story and attracts your ideal customers? Let's connect today for a chat!

Let's chat